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Kerstin May

Advertising in Corona Times: What´s different now?

Advertising in Corona Times: What´s different now?

How much the pandemic has changed can hardly be summed up in one paragraph. But what is completely clear: in the Corona Times, advertising has also changed, in some cases radically. Perceptions are different, regarding to the advertising message itself, the product, the company and the (brand) image in general. What has changed in detail? […]

30.06.202119.07.2021Marketing Newest articles
Kerstin May
Content Managerin @ CleverPush
Neuromarketing and how to use it

Neuromarketing and how to use it

What does the customer like and why is he buying? What actually makes him decide a product or a brand? Neuromarketing wants to have the answer to that. And with this the question of what paves the way into the customer’s brain. We will briefly show you what exactly neuromarketing is based on. And how […]

23.06.202119.07.2021Marketing Newest articles Other
Kerstin May
Content Managerin @ CleverPush
9 Common Mistakes when sending Push Notifications

9 Common Mistakes when sending Push Notifications

Not all push notifications are effective or lead to the expected results. There may be reasons that you cannot influence. But sometimes mistakes creep in. Quite common mistakes simply not noticed. But the recipients will. So much, that perception can have a detrimental effect on your entire marketing campaign. In worst case, your whole company. […]

16.06.202130.06.2021Growth Marketing
Kerstin May
Content Managerin @ CleverPush
UX: The great Importance of a positive User Experience

UX: The great Importance of a positive User Experience

This is nothing new: The UX, or user experience, is a great asset. A handshake is not enough to ensure that the provider’s website shows exactly what the visitor expects. And that it provides a correspondingly good UX. The user experience results from aspects such as good design, usability and, ultimately, the awakening of positive […]

11.06.202130.06.2021Marketing Newest articles
Kerstin May
Content Managerin @ CleverPush
The Importance of Time on Site

The Importance of Time on Site

Time on site, session duration or simply retention time. Whichever term you use, one thing remains the same: it is important. The time that a user spends on your site is recorded by tools such as Google Analytics and, the longer the time on site, it is rated positively – and rewarded with a better […]

09.06.202130.06.2021Marketing Newest articles
Kerstin May
Content Managerin @ CleverPush
More Success in Lead Generation

More Success in Lead Generation

There is no question: lead generation involves a lot of effort. After all, it requires the willingness and voluntariness with which interested parties make their data available for further information and processes. So you have to act carefully if you want to reach the lead. But the effort is worthwhile. A satisfied lead often turnes […]

08.06.202130.06.2021Growth Newest articles
Kerstin May
Content Managerin @ CleverPush

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