Marketing

This is nothing new: The UX, or user experience, is a great asset. A handshake is not enough to ensure that the provider’s website shows exactly what the visitor expects. And that it provides a correspondingly good UX. The user experience results from aspects such as good design, usability and, ultimately, the awakening of positive […]

Time on site, session duration or simply retention time. Whichever term you use, one thing remains the same: it is important. The time that a user spends on your site is recorded by tools such as Google Analytics and, the longer the time on site, it is rated positively – and rewarded with a better […]

Timing is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users. It also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read on […]

We keep getting questions about the importance of sending push notifications to desktop Safari users. This is a great question for any business using web push notifications to get people back to their website. While the simple answer to this question is a resounding yes, the reasons for it are many and varied. Below is […]

Mobile messaging apps have long been part of the mainstream media, thanks to the falling prices of smartphones and data volumes. Thanks to smart automation, people and companies can now communicate with one another in the best possible way with the help of chatbots. The users are looking for a personal conversation – Messenger makes […]

Advantages of combining multiple marketing strategies Most companies developing new marketing strategies try to replace the existing strategies, but we do not recommend doing that! We strongly recommend that you combine push notification marketing with any other type of marketing that you are already doing. Did you know that only 3% of your website visitors […]