Push notifications are pretty much heartfelt attention seekers that drive significant engagement from your subscribers and lead to higher conversions. There are numerous web and app push notification tools out there. However, choosing one for your specific CRO roadmap is a difficult, yet crucial step. This depends on many factors such as, for example, your […]
Push notifications are pretty much heartfelt attention seekers that drive significant engagement from your subscribers and lead to higher conversions.
There are numerous web and app push notification tools out there. However, choosing one for your specific CRO roadmap is a difficult, yet crucial step. This depends on many factors such as, for example, your use case, the type of push notifications you need to send, etc.
Look at some of these factors in detail in the following sections.
How do I choose the right tool?
First and foremost, an ideal push notification tool ensures that your message is delivered right on your audience’s device. For example, you need to know that if your audience is made up of cross-device users (like the majority of us), they have signed up for each device. This way, your message will not suffer the fate of a promotional email that is forever buried in the spam folder of the mailbox.
It’s undoubtedly a tremendous amount of leeway, and that’s why we’ve rounded up important considerations to think about before focusing on the right tool for your business.
- Identify your use case:
What would you like to achieve with a push notification tool? Your use case can range from measuring the behavioral attributes of your target audience, their purchase history, their location, to notifying them of their banking transactions, etc. You can create triggers according to your use case, e.g. B. a trigger for a certain period of time on a landing page.
- Tool preference:
With a use case, it is easier to choose the push type among the mechanical tools and behavioral tools. Mechanical push notifications are list-based, event-driven and immediately available. For example, transactional messages that banks send you are mechanical messages. Behavioral push notifications are personalized messages based on your previous activity on a website.
For example, a shopping cart exit event on an e-commerce website that keeps nudging you to buy.
- User friendliness:
Push notifications are a popular channel because of how easy they are to use. Make sure the one you are considering is compatible with all the browsers your target audience is using. An ideal tool has easy-to-install instructions, backed by documentation, so you can sail through the process seamlessly.
- Target group segmentation:
You can effectively target your message using audience segmentation. Choose a tool that offers custom segmentation, similar to segmentation in email, for example demographics, location, device, campaign activity such as click rate and other behavioral triggers.
- Actionable Marketing Analytics:
If you don’t know how the recipients of your push message will interact with your message, you are effectively jumping into the abyss of nowhere. You need to make sure that the tool you choose is a guide to your campaigns – which is performing well, which needs to be tweaked, which needs to be discarded – and you should back up each decision with insights and data.
- Testing push notifications:
Formulating push messages with high performance is a time-consuming process that requires a lot of care and iteration. We can of course help you to find the ideal approach for your project.
Choose a tool that best suits your needs and budget. Think of this exercise as similar to choosing a partner who understands your company’s ever-growing needs and helps you meet and exceed their business goals. Remember, however, that the tool you choose doesn’t guarantee an increase in your engagement unless you’ve invested in understanding the basics of effective messaging.
If you pay attention to your users’ behavior, examine reports for insights, and tweak the best news to keep your users engaged again and again, your journey on the road of success will last long.
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