1. Set up attributes

Attributes can be created in the channel settings via the JavaScript SDK method setAttribute (more info hier can then be assigned to subscribers attributes.

2. Use attributes when shipping

Later, when shipping (through the backoffice or our REST API), the attributes can be built into messages with a wildcard, and if the subscriber does not have a certain attribute, the wildcard is replaced with an empty string.

Already successful in use at

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LOTTO Baden-Württemberg
Playboy
Stylight
Berliner Morgenpost
Universal