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Advertising in Corona Times: What´s different now?

How much the pandemic has changed can hardly be summed up in one paragraph. But what is completely clear: in the Corona Times, advertising has also changed, in some cases radically. Perceptions are different, regarding to the advertising message itself, the product, the company and the (brand) image in general. What has changed in detail? […]

Neuromarketing and how to use it

What does the customer like and why is he buying? What actually makes him decide a product or a brand? Neuromarketing wants to have the answer to that. And with this the question of what paves the way into the customer’s brain. We will briefly show you what exactly neuromarketing is based on. And how […]

9 Common Mistakes when sending Push Notifications

Not all push notifications are effective or lead to the expected results. There may be reasons that you cannot influence. But sometimes mistakes creep in. Quite common mistakes simply not noticed. But the recipients will. So much, that perception can have a detrimental effect on your entire marketing campaign. In worst case, your whole company. […]

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