What is neuromarketing?

As a sub-discipline of advertising psychology , neuromarketing deals with all processes of brain activity that have a positive, as well as negative, influence on a purchase decision. There are many methods of researching these brain activities. Particulary mentioned should be EEG and fMRI </ a >. As well as eye tracking.
Results from this research show that a remarkable 95% of purchase decisions are made on the basis of gut feeling. I.e. actually purely emotional .
In a nutshell: There are no (purchase) decisions without feelings .

Which emotions play the key role?

In 2002 a research team demonstrated, that the reward center, and with it the area that arouses the desire for something, is stimulated particulary. Namely, when the test person sees something that increases him in terms of demonstrable prosperity. And thus social dominance .
12 male test persons were asked to rate photos of different vehicle models according to their attractiveness. You guessed it: the photos of the sports cars clearly stimulated the corresponding areas in the brain that trigger positive emotions.
Conclusion: If is status, reputation, simply “being special” promised, it triggers desire. Thus also the purchase decision. It doesn’t matter whether it’s a sports car, baby food or fashion. The target group knows what makes them rise within their social environment. Because of this they´re looking for it.

Which personalities are distinguished in neuromarketing?

Because the Limbic system is responsible for desires, neuromarketing distinguishes between so-called “Limbic types”. They in turn are derived from the limbic model .
They can be roughly divided into four categories, which of course cannot be strictly separated. Often the characteristics overlap.

The four limbic types

1. Traditionalists / Preservers / Harmonizers: Neuromarketing reaches them through stimulants such as security, comfort and stability.
Exemplary marketing example: Werthers Original
2. Adventurer / Performer / Epicures: This type is clearly triggered by dominance. Furthermore by an increase in self-esteem or the prospect of discovering and owning something new. In fact something, that no one else has (or can easily acquire).
Exemplary marketing example: BMW
3. Disciplined: Similar to the type mentioned above, they´re stimulated by a prospective increase in self-worth, superiority, but also additional self-optimization.
Exemplary marketing example: adidas
4. Open-Minded: The open-minded like to be emotionalized by various stimulants. They appreciate the excitement and the being special just like the hedonists, but also look for the manageable and secure, as the traditionalists prefer.
Exemplary marketing example: Amazon Alexa

How does neuromarketing help your brand?

As a social being, people strive for appropriate recognition within their environment. As mentioned above, consciously or unconsciously, they are looking for exactly these status symbols. On their customer journey they would like – and must be – picked up accordingly with your campaign.

How to activate your target group

Emotions as a trigger for buying impulses and possibilities of stimulation we´ve already shown in this (German Language) article .
But here are a few more methods to improve the positive perception of your offer. And, of course, to increase the willingness to buy.

Use the social proof

This of course includes the well-known customer ratings. Invite users who have already converted to leave a review onto the relevant portals. The more of the good reviews you can show (and should also show, for example, in your push messages), the greater trust you will earn with future customers. The brain of the herd animal human works very conservative: the more people use something (and are pleased with it!), apparently the safer it is. And thereby it has to be good.

Make it easy for interested parties

Learning new things costs the brain some energy. In this context, learning also means memorizing a campaign or a message. Since the brain is reluctant to expend resources, you need to make “learning” your commercial message as comfortable as possible. All people as “ Cognitive Misser ” it is best to pick them up with simple slogans. Also a page that is easy to use and a quick check-out process is ideal for this.

Make yourself remembered

Too consistent: the unwillingly learning brain also quickly forgets. So make sure you have an appropriate, but unobtrusive campaign. Retargeting has proven to be a particularly effective method here.

Storytelling makes you memorable

Emotions can best be aroused if the customer has an area of identification. You can achieve this with the element of storytelling. Show your product or service in an application.
That sounds sober at first. But what that means exactly depends on your content. Tell something touching, funny, maybe even provocative, touchingly provocative. …
Whichever way you tell your story, the advertising entertains the viewers. And tickles the emotion they need. And, add-on, they pick up the advertising message immediately and sustainably.

Would you like more information and initial advice for your targeted push campaign and customer activation? Talk to us, we will be happy to support you with your strategy . </ strong >

Der Beitrag Neuromarketing and how to use it erschien zuerst auf CleverPush.

From affiliate marketing to donations to sponsored posts – there are many ways to make money with your website. Here are some of them.

What is website monetization?

Website monetization is the process of converting your website traffic into revenue. Just by using it as an advertising platform for companies that offer relevant products and services. Monetizing websites also includes own selling of products and services. You can accept donations or offer premium content for an extra charge as well.

Your specific advantages:

• Passive income opportunities. Some monetization methods require you to set them up once so that you can generate passive income from your website’s traffic.
• Blog monetization. Website monetization is a great way to generate income from your blog.
• There are a variety of options. Website monetization is not a single strategy or technique. There are several ways in which you can harness your website traffic.

How do you move from theory to practice? How can you get the most out of your website by converting traffic into sales?

Top strategies and tips for the monetization of websites

Affiliate marketing

Affiliate marketing is one of the most common methods of monetizing website traffic. In fact, affiliate marketing spending is expected to exceed $ 8 billion by 2022.

This is how it works: Affiliate marketing relationships involve a provider and an “affiliate”. As an affiliate, you can earn commission for every click, lead or sale you generate.

For example, you can redirect your traffic to the provider’s website by linking your content to the provider’s pages. The more traffic your website receives, the more traffic can be redirected. So the revenue potential of your affiliate marketing efforts depends on the traffic to your site. Additionally, affiliate marketing is relatively easy to implement as many platforms can help you get your first few links live.

Google Adsense

Another way to Monetization is selling advertising space with Google Adsense. The Adsense platform helps website owners and bloggers to generate income by showing relevant ads alongside their online content.
First, you need to set up a Google Adsense account and apply to sell your ad space. Once Google approves your application, a special code will be embedded in your page to promote the advertisers’ web pages that are relevant to the content and visitors of your own page. In addition, you can customize the visual appearance of ads to match the design of your website.
The amount of revenue you can get from Google Adsense will vary because advertisers pay different prices for different ads. This method is easy to implement and does not require any technical expertise. However, selling ad space can have a negative impact on the overall appearance of your website.

Sale of advertising space

If you’re looking to sell your ad space, Google Adsense isn’t your only option. You can monetize your website’s advertising space by showing ads on your content.
This monetization method is perfect for you if you are getting a lot of traffic. The amount you can potentially earn depends on the network you choose and the number of impressions or clicks you are generating. Alternatively, you can sell your ad space for native advertising.

Sponsored posts

Placing sponsored posts is another way for the monetization of your website. This means that a company pays to create and display promotional postings on your website.
When creating Sponsored Posts, a lot depends on your ability to write high quality content. Always double-check any sponsored posts or use special tools to avoid grammatical errors.

Selling any product or service

Setting up an online shop to sell physical or digital products has advantages and disadvantages. By selling your product or service online, you can reach a larger market and ultimately increase your sales. On the other hand, it can be difficult to get started because of the competition.

Online courses

If you have valuable knowledge that you want to share with your audience, you can use it to monetize your knowledge. With digital courses firmly established, you can use your website as a platform to offer learning experiences.
Digital courses can take many forms. You can use downloadable PDFs, recorded video courses, or ZOOM meetings to showcase study materials. Another advantage of online courses is their flexibility. They can be integrated into just about any website, including e-commerce platforms, blogs, and affiliate marketing websites.
In addition, you can use special learning platforms to become an instructor or tutor. This is a once in a lifetime opportunity to share your knowledge with others while making extra money from your website.

Lead generation

Generating leads is another way to monetize your traffic. Lead generation brings potential customers into contact with companies that may be of interest to them.
Unlike affiliate marketing, the main goal of lead generation is not to sell a specific product or service. Instead, lead generation efforts should focus on showing customer brands that they might be interested in. When a lead you’ve been leading converts into a paying customer, you earn a commission.
Lead generation is one of the easiest ways to generate passive income. The key to successful lead generation lies in continually reviewing and analyzing what works best with your audience.

Podcasting

Podcasts are another way to make money from your website. In fact, the most successful podcasts use different strategies to generate additional income. Here are some options for enabling your podcast:

• Earn income by promoting sponsorships during the show.
• Direct support via premium content. Earn income by asking the audience to send money in support of your show. In return, offer access to premium content.
• Complementary products. Earn income by selling goods, courses, consulting services, or accessing premium content related to your podcast.

Donations / subscription

Last but not least, you can generate income from your website by creating a donation or subscription based website.
If you want to make money accepting customer donations, keep in mind that you need an engaged audience who enjoys your service enough that they want to donate money. Beyond charities, you can start a subscription-based service that offers customers premium content or products at a fair price.
Alternatively, you can create a subscription-based job board to make it easier for your readers to contact employers.

Before the Monetization starts ….

What many website owners don’t realize is that there is no easy money to monetize websites. While some of these methods are faster and easier than others, monetizing them takes time, effort, and commitment.
The amount and quality of traffic are the critical factors affecting your website’s monetization efforts. When you have high quality traffic that can lead to conversions, you get paid for it. However, if your page is not already generating a lot of traffic, the first thing to do is to make an effort to build a solid customer base to attract more traffic to your website.
Of course, push notifications can be a great way to increase your traffic and ensure that your loyal audience not only stays with you, but is growing as well! Use the notifications to draw attention to the ways your audience can help you. Only few people can simply refuse a friendly request or a well-intentioned suggestion.

Monetization: Conclusion

There is no best or worst way to monetize your website. If implemented correctly, either method can be beneficial and profitable. With these methods you can take advantage of your site’s traffic and make extra money. However, do not limit yourself to the methods recommended here. Do further research and remember that higher income usually requires commitment and more effort!

Der Beitrag Monetization: How to make money with your website erschien zuerst auf CleverPush.

Push notifications: a refresher

Push notifications are small, simplified messages that ask the recipient to take a certain action or provide a certain value. With web-based push notifications, you can reach visitors who are or were on your website directly on their mobile phone or device, without the need for personal information or an app. Being able to reach your visitors without any effort leads to increased engagement. This can lead to more sales, brand awareness and improvements in your marketing funnel.

Over the years technology has advanced significantly, making the way to various types of digital communication tools that are available to all types of organizations. As a result, the demand is huge and push notifications take different forms, among other things. Although push notifications are coming from native apps, we see trends moving towards Progressive Web Apps (PWA). In this blog, we explain how push notifications are used within a PWA, what advantages they have and what are the differences to native apps.

Features of push notifications

While push notifications themselves don’t sound very extraordinary, they can add serious value to your business. For example, you can use push notifications in such a way that they positively influence the way the recipient thinks and feels. Progressive web apps allow users to take advantage of app-like features such as improved performance and user experience on your website. Combined with the ability to add fully automated and segmented push notifications, this offers general benefits, from improved engagement and marketing to higher conversion and brand trust.

Push notifications for progressive web apps

Progressive Web Apps explained

The best practical examples of PWAs can be found on Google as the concept was created there. YouTube, Twitter and the Chinese retail giant Alibaba serve all mobile traffic through PWAs.

You can launch a PWA from the browser and install an icon on the home screen just like a native app. The PWA is extremely fast and offers the possibility of working offline or in slow networks. Unlike a native app, you don’t have to download the PWA, so the PWA is always up to date. A PWA also helps a lot with SEO-Best Practices, which leads to a higher Google ranking. Google offers tools for testing whether your PWA is good enough. Loading times and security (an HTTPS connection is required) are particularly important.

In terms of maintenance, a PWA means less work. Usually you maintain the website plus two apps (Android and iOS). With a PWA, the content is now served from a single platform. Additionally, you don’t have to worry about app store requirements and possible geographic restrictions.

How push notifications work in Progressive Web Apps

Push notifications let your Progressive Web App go far beyond the browser and are an incredibly useful way to get in touch (again) with your website visitors. Web push notifications are used for simple tasks like notifying a user of upcoming sales or events. They display an icon and a few lines of text that the user can click to open and go to a specific destination on your site. You can also incorporate action buttons into automated notifications so that the user can interact with your website or web app without having to return to your page.

Web push notifications use a “ServiceWorker” to wait for “push events” provided by your push notification service ( CleverPush, for example). As soon as an event is triggered, the notification is sent to the user’s device, even if the browser is not active. Push notifications are sent directly from a server to the web push service and contain the information the push service needs to send it to the correct recipient.

If visitors of your website or web app allow notification messages in the browser, the ServiceWorker wakes up briefly to register you as a “subscriber” of the website in question so that you can receive push notifications. This registration trip can vary from place to place.

The Value of Push Notifications to Browsing Experience and Engagement

You are undoubtedly already monitoring and optimizing the customer journey of your website visitors. Combined with Progressive Web App technology that makes your page accessible quickly and offline, this is a really strong foundation. To enhance that experience, push notifications that are timely, relevant and accurate help drive conversions and engagement.

You have precise control over when you want to show your visitors something that is meant for them, such as a confirmation, an update or a discount at the desired time for example. This will make visitors feel more personally connected to your company and the information you want to share with them. The chance of attracting returning visitors is enormous and your brand awareness increases significantly as a result. Hence, we see web push notifications as a great addition of value for higher user engagement.

Progressive Web Apps vs. Native Apps

We all know the Android Playstore and the Apple App Store where you can download apps. A mobile native app can also be downloaded from these stores and was developed with a specific programming language for a specific operating system. The app is installed on the user’s operating system such as Android or iOS so that the app device can call up certain functions. The technology of the app is similar to that of a PWA, but ultimately they are very different technologies.

Push notifications in native apps are also different from a PWA. Within the app, these are often notifications about updates, news, marketing or transaction notifications. You will only receive these notifications if you have installed the app and activated the notifications or granted authorization for them. The push notification operation of a PWA, however, is different. Depending on the usage, these notifications generally don’t focus so much on continuous updates, but mainly add value to the marketing funnel by getting visitors and customers involved in the brand or business. The main difference remains the operation of web push notifications on iOS, where native is the precursor so far.

Ready to go? In that case, we hope that we have been able to answer some of your questions and that you will soon benefit from the information provided.

Der Beitrag Push notifications for Progressive Web Apps (PWA) erschien zuerst auf CleverPush.