From affiliate marketing to donations to sponsored posts – there are many ways to make money with your website. Here are some of them.

What is website monetization?

Website monetization is the process of converting your website traffic into revenue. Just by using it as an advertising platform for companies that offer relevant products and services. Monetizing websites also includes own selling of products and services. You can accept donations or offer premium content for an extra charge as well.

Your specific advantages:

• Passive income opportunities. Some monetization methods require you to set them up once so that you can generate passive income from your website’s traffic.
• Blog monetization. Website monetization is a great way to generate income from your blog.
• There are a variety of options. Website monetization is not a single strategy or technique. There are several ways in which you can harness your website traffic.

How do you move from theory to practice? How can you get the most out of your website by converting traffic into sales?

Top strategies and tips for the monetization of websites

Affiliate marketing

Affiliate marketing is one of the most common methods of monetizing website traffic. In fact, affiliate marketing spending is expected to exceed $ 8 billion by 2022.

This is how it works: Affiliate marketing relationships involve a provider and an “affiliate”. As an affiliate, you can earn commission for every click, lead or sale you generate.

For example, you can redirect your traffic to the provider’s website by linking your content to the provider’s pages. The more traffic your website receives, the more traffic can be redirected. So the revenue potential of your affiliate marketing efforts depends on the traffic to your site. Additionally, affiliate marketing is relatively easy to implement as many platforms can help you get your first few links live.

Google Adsense

Another way to Monetization is selling advertising space with Google Adsense. The Adsense platform helps website owners and bloggers to generate income by showing relevant ads alongside their online content.
First, you need to set up a Google Adsense account and apply to sell your ad space. Once Google approves your application, a special code will be embedded in your page to promote the advertisers’ web pages that are relevant to the content and visitors of your own page. In addition, you can customize the visual appearance of ads to match the design of your website.
The amount of revenue you can get from Google Adsense will vary because advertisers pay different prices for different ads. This method is easy to implement and does not require any technical expertise. However, selling ad space can have a negative impact on the overall appearance of your website.

Sale of advertising space

If you’re looking to sell your ad space, Google Adsense isn’t your only option. You can monetize your website’s advertising space by showing ads on your content.
This monetization method is perfect for you if you are getting a lot of traffic. The amount you can potentially earn depends on the network you choose and the number of impressions or clicks you are generating. Alternatively, you can sell your ad space for native advertising.

Sponsored posts

Placing sponsored posts is another way for the monetization of your website. This means that a company pays to create and display promotional postings on your website.
When creating Sponsored Posts, a lot depends on your ability to write high quality content. Always double-check any sponsored posts or use special tools to avoid grammatical errors.

Selling any product or service

Setting up an online shop to sell physical or digital products has advantages and disadvantages. By selling your product or service online, you can reach a larger market and ultimately increase your sales. On the other hand, it can be difficult to get started because of the competition.

Online courses

If you have valuable knowledge that you want to share with your audience, you can use it to monetize your knowledge. With digital courses firmly established, you can use your website as a platform to offer learning experiences.
Digital courses can take many forms. You can use downloadable PDFs, recorded video courses, or ZOOM meetings to showcase study materials. Another advantage of online courses is their flexibility. They can be integrated into just about any website, including e-commerce platforms, blogs, and affiliate marketing websites.
In addition, you can use special learning platforms to become an instructor or tutor. This is a once in a lifetime opportunity to share your knowledge with others while making extra money from your website.

Lead generation

Generating leads is another way to monetize your traffic. Lead generation brings potential customers into contact with companies that may be of interest to them.
Unlike affiliate marketing, the main goal of lead generation is not to sell a specific product or service. Instead, lead generation efforts should focus on showing customer brands that they might be interested in. When a lead you’ve been leading converts into a paying customer, you earn a commission.
Lead generation is one of the easiest ways to generate passive income. The key to successful lead generation lies in continually reviewing and analyzing what works best with your audience.

Podcasting

Podcasts are another way to make money from your website. In fact, the most successful podcasts use different strategies to generate additional income. Here are some options for enabling your podcast:

• Earn income by promoting sponsorships during the show.
• Direct support via premium content. Earn income by asking the audience to send money in support of your show. In return, offer access to premium content.
• Complementary products. Earn income by selling goods, courses, consulting services, or accessing premium content related to your podcast.

Donations / subscription

Last but not least, you can generate income from your website by creating a donation or subscription based website.
If you want to make money accepting customer donations, keep in mind that you need an engaged audience who enjoys your service enough that they want to donate money. Beyond charities, you can start a subscription-based service that offers customers premium content or products at a fair price.
Alternatively, you can create a subscription-based job board to make it easier for your readers to contact employers.

Before the Monetization starts ….

What many website owners don’t realize is that there is no easy money to monetize websites. While some of these methods are faster and easier than others, monetizing them takes time, effort, and commitment.
The amount and quality of traffic are the critical factors affecting your website’s monetization efforts. When you have high quality traffic that can lead to conversions, you get paid for it. However, if your page is not already generating a lot of traffic, the first thing to do is to make an effort to build a solid customer base to attract more traffic to your website.
Of course, push notifications can be a great way to increase your traffic and ensure that your loyal audience not only stays with you, but is growing as well! Use the notifications to draw attention to the ways your audience can help you. Only few people can simply refuse a friendly request or a well-intentioned suggestion.

Monetization: Conclusion

There is no best or worst way to monetize your website. If implemented correctly, either method can be beneficial and profitable. With these methods you can take advantage of your site’s traffic and make extra money. However, do not limit yourself to the methods recommended here. Do further research and remember that higher income usually requires commitment and more effort!

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Time is an important component that affects marketers when it comes to communications, campaigns or messages they send to your users/customers.

Thanks to technology, you can automatically segment and set the time for your notification only once without having to repeat the steps each time.

Importance of timing for push notifications

Timing is one of the most underrated attributes in push notifications.
Not only can a misunderstanding of the timing specs cause you to miss out on all of its potential, but it can backfire. Your users can unsubscribe from your website or prevent them from sending further messages or notifications and you end up losing your loyal customers. That shouldn’t happen, of course.
On the positive side, choosing the right time to send push notifications can increase web traffic and the subscriber base.

What might you miss out on if the timing is wrong?

Many users find push notifications useless. But why?
When you focus on the fact that over 35% of push notifications are generic “broadcast” blasts for all users, it’s easy to see that lack of relevance plays an important role in building that awareness.
However, many marketers continue to rely on generic “pushes” instead of considering personalization for the timing, frequency, and content of the push messages.
Users constantly mark most push notifications as “annoying distractions” and find them irrelevant.
So, it’s time for you to narrow down the best time of the day to send push notifications to your users
Avoid the “Why did I get this now?” Reaction from your users.
In order not to annoy your users with irrelevant push notifications, we recommend that you follow some strict guidelines to find the best time of day to send push notifications to your web users.

Start the action:

Daily check

When planning your push notification strategy, you can’t afford to miss the day.
There are certain days when most brands obviously have high click-through rates. Make sure you know your “best day” before scheduling notifications.

Time zone check

The point in time at which your users will receive notifications from you is a crucial attribute that will contribute to the success of your campaign.
Your users are not always available at the same time and often in different time zones around the world. Make sure the schedule of your notification matches the time zone of all target users to narrow down the best time to send push notifications.
Sending a well-timed push can make a huge difference in your users’ overall experience.

Frequency

Know how much is TOO MUCH for you and never overdo it.
The number and frequency of your notifications can vary due to many factors:

• The type of user you are targeting: top, middle, or bottom funnel.
• The purpose of your notifications. You may want to involve your users, re-target those who added a commodity to the chart but never bought it, or those who haven’t visited your website very often since.
• The industry type: news, gaming website, travel agency, fitness or e-commerce.

Usually sending push notifications twice a week will result in a significantly higher conversion rate!

Best time to send push notifications for different industries:

– News: 3-4 times a day, depending on the news, which are relevant and urgent for your users.

– Games: Once a day or less. The most important task now is to determine the correct time window for this one notification. Do your research to understand when you are most likely to get a high response rate.

– Travel: 2-3 times a day. This number can increase or decrease depending on the occurrence of vacation periods and long weekends. If you are planning to promote a new package available from your online / offline travel agent, this is a safe bet.

– Fitness: 3-4 times a week. When suggesting a daily fitness program, daily reminders are acceptable.

The goal of determining the correct frequency for push notifications is to prevent ad fatigue, brand blindness, or accidental user harassment.

Event Entry Check

Customize messages based on the time of year (holidays) to personalize the brand.

Make sure your notification calendar is synchronized with an annual events calendar. This will ensure that, on a busy festival day, you are not sending important and relevant notifications and the number of instances is ignored. Bombarding users during festival season is not the best time to send push notifications.

Plus, by keeping an eye on events, you can promote and create festive offers for events that have always had a significant response rate.

The right audience

You don’t want your push notifications to be ignored. Learn more about your users so that you can share the right content with the right audience.

Your communication should be as targeted as possible. Creating and understanding who you want to target (your target audience) should be an integral part of defining your push notification strategy.

In order to better serve users and to make sure that push messages are not perceived as annoying, companies must make better efforts to learn more about their users.

Make it easy to customize your content, news, product development and services.

The right content

Send the right content to the right audience at the right time.

The breakdown of users in terms of the usefulness of push notifications shows that a percentage of users still find these notifications relevant and helpful. This is because the news alerts users to things that interest them.

By personalizing the content of your push notifications, the open rates can be increased fourfold, increasing the average open rate from 1.5% for general notifications to a significantly more respectable 5.9%.

There are a number of ways you can add personalization to your push message, for example a custom picture, a personalized message, a past action of the user, a thank you letter, etc.

The right timing

Timing should be an integral part of your push messaging strategy.

How would you feel if you received an annoying push notification at 5 a.m.? Would you still like this brand? Or still subscribe to its offers?

Because of this, you need to take care of the local time notification delivery.

Customizing your notifications for your users is not just about what you say, it’s also about when you say it. Don’t forget to let messages expire when they are out of date.

Automate your notifications and reach your users at the right time. With web push notifications, you are on the right track.

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How do I subscribe to push notifications?

‌‌Different platforms have different requirements for building a subscriber base. Take Android and iOS, for example.

iOS

The opt-in model for iOS push notifications does not allow app publishers to send notifications, before users agree to receive them. The command prompt is enabled by default. Changing the view is not possible.
Note that when you send your first messages to iOS users, they will appear on their lock screen. When you unlock the screen, the message disappears and is only visible in the notification center. To open it, the user should swipe down and find it in their notification history.

Android

The push-in model for push notifications is more loyal to app publishers. It´s much easier for them to grow subscribers via Android. Users are activated automatically and reserve the right to manually deactivate the settings. ‌‌‌‌Android makes push notifications much more accessible, even after a user unlocks the screen. The messages remain visible in the bar at the top of the screen. It will not be removed until the user takes additional steps to remove it.

What is a good OPT-in rate?

In principle, there is no such thing as an “ultimately good” opt-in rate that applies to everyone. There are two main factors that have a significant impact on this metric.

1. The platform type

With the opt-in model for automatic push notifications, Android has a much higher opt-in rate – around 90-95%. The average sign-up rate for iOS is around 50%.

2. The industry

To successful grow subscribers also depends on their behavioral patterns and the varies from branch to branch. Travel, e-commerce, media and social media apps have much higher rates than B2B, finance or gaming apps.
What does that mean exactly? In some cases, push notifications become an irreplaceable part of the user experience. It´s leaving users with no choice but to sign up.

For example:

• Travel app users need to know if their flight has been canceled or a taxi has arrived.
• News fans want to be the first to hear the latest news and updates on important events.
• Social media users want to be notified when they have a new message or missed an important call.

In other cases, it may be less obvious why users should subscribe to push notifications. Or continue to subscribe to them. Although they may seem just as helpful.

Does your app really need push notifications?

A question that is still astonishingly frequently asked. Nowadays, the use of push notifications has long become indispensable.

The advantages speak for themselves:

• Improvement of functions and product acceptance
• Increase in-apps CR and improve the onboarding experience
• Higher overall product engagement
• Increase the LTV (Loan to Value) of the users
• Assistance in monetizing the app and growing in-app subscriptions

How do I grow subscribers for push notifications? ‌‌‌‌

The best strategy is to show the value of signing up and giving the context of the notifications you want to send. The main techniques to help with this are personalization, segmentation, and experimentation. Let’s take a closer look at them.

But first:

Don’t rush anything. Wait until the right moment.
Many app publishers display a subscription prompt right after users register in the app. But is that really advisable? As practice shows, the best moment to ask users to log in is the moment with …

5 Steps: What to do to grow subscribers

1. Customize your pre-authorization screens

Let’s consider the iOS case. While you can’t change the screen to get permissions, you can experiment with your pre-permission screens to get more subscribers. ‌‌‌‌Create the funnel or just use an in-app message with a strong value proposition.

2. Personalize your pre-authorization screens with custom tags and filters

3. Create different messages for different segments

Your target audience can be broken down into segments based on language, country, traffic source, age, etc. Depending on your goals, you can create four types of segments:

1. Social (income, professional status, etc.)
2. Demographic (age, gender, language, etc.)
3. Geographical (country, city, specific area, etc.)
4. Behavior (time spent in the app, purchase history, opening the email, etc.)

4. Use dynamic content

‌Did you know that basic personalization can increase your push click-through rate by 9%? Show to your users that you know them and take care of them.

Make it part of your series of greetings

The first few screens, users see the first time when they open your app, have a direct impact on your sales and key product metrics. If you’re not using a paywall, you can set the opt-in rate for push notifications as the end point of your onboarding flow. 80% of your users will likely stop using your app after 30 days if you don’t include it in the communication.

Numbers show that with effective onboarding, you can reduce this trend by 50%. In addition to push notifications and in-app messages, you can also use emails to implement your onboarding hypothesis.

5. Take advantage of special offers

Everyone loves bargains and specials. That makes the fourth quarter a profitable time for any online business. Even if people aren’t buying your product or service right now, you can still capture their intent and ask them if they’d like to be notified when prices drop. It works especially well with non-essential goods: airline tickets, hotel bookings, entertainment apps, financial- and business products, and so on. You can create a special segment, a special cross-channel workflow from those who responded to this offer, to warm up users and convert them into customers.

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We support Safari push notifications. This is what sets us apart from many other push notification services. While Safari has a much smaller user base on the desktop than some other desktop browsers, Safari desktop users are extremely loyal, predominantly female, and also have higher than average levels of wealth.

1: Safari Web Push Notifications are only provided on desktop devices

Safari browser notifications have been around for a while since they were introduced as part of Maverick OS X. However, Safari browser notifications are only available on desktop devices and therefore will not appear on iPhones. This is a special decision made by Apple, so it is unlikely that this will change in the near future.

2: Safari web notifications are not available for all push notification services

Not all push notification services support features that allow users to send browser notifications through Safari. In fact, most of these services only focus on the largest browsers. Safari desktop users tend to be female, wealthier, and more educated than the general browser population. Tracking engagement rates across different browsers has seen very strong click rates on Safari pushes.

3: Safari browser notifications will appear even when the browser is not open

In general, there are two types of browser push notifications for websites. The first type is usually referred to as “local push” or “local notification”. These are triggered “locally” with JavaScript and browser push notifications are only displayed if a website is open in an open browser tab.

The second type of browser notification for a website is a “Safari Push Notification”. This push notification is not triggered locally with JavaScript. Instead, these pushes are triggered separately via Apple’s own push notification service. Within this technology, a browser push notification can be provided and displayed even if a user does not have a Safari browser open. Subscribers take advantage of this technology, and visitors who receive push notifications generate very high engagement rates even when the Safari browser is not open. These pushes are often even more visible to the user and attract a lot of attention.

4: The Future of Apple and iOS Web Push

It is not yet certain when Apple will support browser push notifications for safaris on iOS devices. If you search the internet, you will find that there is some debate on the subject. Some say the likelihood is low, but others, like us, are more optimistic about the issue. The pessimistic argument is that Apple has a high incentive to keep apps native and therefore doesn’t want to take steps to encourage people to have native app-like functionality through their web browsers. Whether you agree to all of this or not does not matter, in the end we cannot say exactly how the web (and the push notifications of the browser) will develop. But we are confident.

5: Enabling browser push notifications on Safari doesn’t take much more work

While Safari’s share of the desktop browser market is much smaller than other browsers, customizing your browser’s push notifications for Safari is easy. While each browser treats web pushes slightly differently, subscribers adjust to these differences accordingly and make editing push notifications very easy for Safari desktop browsers. So you only need a few extra minutes to make sure desktop users can receive your messages.

All browsers continue to invest in the technology behind browser push notifications, and we see Apple continue to support more and better messaging through web pushes. We’re excited to see what Safari supports next, and we’ll keep posting updates on our blog to keep you informed.

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Bigger than social media

Facebook Messenger, WhatsApp, Viber and WeChat are the world’s largest messengers and have had more users than the social media networks Instagram, LinkedIn, Twitter and Facebook since 2015. There are now over 2 billion people worldwide who use a mobile messaging app at least once a month. In 2020, the number of mobile messaging apps will exceed that of all social media users.

After all, Facebook bought WhatsApp for 19 billion dollars for a reason: Mark Zuckerberg knew exactly the value of messenger apps. Those are used to communicate much more frequently than via social media. Companies are now able to interact omnipresent with their target group on these very channels.

Business through messaging

Over 40 million companies worldwide are now active in Facebook Messenger. In 2019, the number of messages sent between users and fan pages was 20 billion per month. In comparison: in 2018 it was still 8 billion per month. In addition, studies by Facebook came to the conclusion that direct chat with companies is preferred to other channels. 3 out of 4 people have more trust in companies they can reach via chat.

Most of the time, questions about inventory and orders, opening times or product availability are the reason for interactions. But feedback and product photos for complaint purposes are also shared in this way.

The messenger chatbots

The majority of the bots that are linked to Facebook Messenger, for example, are simply logical automations. They are no more sophisticated than the person who created them, and only as smart as the software in use allows them to be. In fact, you don’t even need programming knowledge to create chatbots, thanks to so-called chatbot builders.

The chatbot offers the possibility of having a personalized 1:1 dialogue with many users at the same time. However, the degree of automation is usually 80-90 percent. So you cannot and should not completely leave the helm to the bot.

Usually, the way to the chatbot is via the “send message” button on the Facebook homepage. The bot can also be started via a direct link, no matter where. In this way, the messenger conversation picks up where it started on social media or on the website.

In addition, it is possible to publish posts in the Facebook newsfeed that appear to be a normal link posting, but when clicked turn out to be the start of the stored campaign and open the messenger. Integration on normal websites is also possible with chatbots to greet users and answer questions.

Chatbot lead generation

A user who leaves their contact details to the company and agrees in the follow-up communication is referred to as a “lead”. The dialog can be the starting point for transferring the user to an existing email distribution list, but it can also be continued via messenger. The systems can be easily combined.

Leads can be qualified by asking important questions and evaluating the user answers. Are contacts interesting for a sales pitch on the phone? So it can be decided! This saves time and, in combination with the right targeting, can also create a powerful sales engine.

Messenger customer service

No longer having to wait forever – thanks to the chatbot! Questions sent via messenger are answered within a few minutes, to the great delight of the users.

The chatbot knows the answers to frequently asked questions. But he can also take the matter in first and then let an employee take over. The process is more convenient and timely than using a phone computer. If the connection is broken, no data is lost and you will not be forwarded to any other employee until the matter has been resolved. Sending videos, photos and voice messages is another advantage of the customer service via messenger.

More options

Competitions, surveys and quizzes benefit immensely from chatbots. Sweepstakes can be limited to the relevant page and user loyalty and market research are automated. Additional software is not necessary and the simple use is optimized for mobile devices.

Data once sent to the bot by the user can be reused to personalize offers and other texts. In addition, online retailers can make sales directly via the messenger, whereby the user does not even have to leave the channel for the payment process. The online tools required can be easily integrated using a special interface or API.

In conclusion

As you can see, messaging is not just about the future: we ARE in the future and messaging has a permanent place in it. 1:1 communication has long since become a must have for companies, including you, and you have certainly already made use of some of the options. We hope that you now know about a few more and use them appropriately. Take advantage of your qualities, proudly present them – and then let the success speak for itself.

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The consistent production of content is always a big struggle.

You’re in luck though, because we can do the hard work for you!

Here are 7 ideas you can use with your web push notifications to get more attention on your website.

# 1: Don’t annoy the customer! Make web push notifications have value

Don’t let bad habits arise with your web push notifications.

With great tools comes great responsibility.

For one thing, spam, regardless of the channel, is of course never a good idea.

Generic notifications aren’t all that helpful either.

Plus, heavily selling web push notifications is a surefire way to unsubscribe.

How do you find the ideal point between spam and ineffectiveness?

Think of push notifications as a sales assistant. Use them to guide your users on the customer journey they should be on.

These can add some more value to your customer journey.

What value can you offer?

• Discount codes
• Checklists
• Mini courses
• Types of quizzes to help someone make a decision
• Free audio series
• Free video series

The list can go on. What is crucial is that the value actually produces some quick gains and results for your website visitors.

Overall, your web push notifications should be heading towards something that will really benefit your user.

Finding that sweet spot while sending quality notifications requires constant trial and error.

But at some point you will find the point where your audience cannot resist.

# 2: Create a connection

The way you begin a relationship creates a certain standard.

Make sure yours is the gold standard. A powerful way to do this is to create a series of greetings to encourage your users by delivering unique, value-driven content.

But until you get to that strategy, there are a few more simple ideas you can start with.

The important thing is that you try to confirm the decision to sign in and connect.

People want to know that they made the right decision to learn more about you.

This is your chance to bind them and inform them, which encourages users to open future messages.

A study by the Journal of Marketing Research found that brands that generate higher emotional intensity received three times as much word of mouth as less emotionally attached brands.

You want to trigger the right emotions in your users to encourage deeper engagement with your company.

You want users to know that their values ​​match yours.

You want them to know that they are in the right place.

The first notification – and the content it leads to – is less about selling and more about connecting and informing.

The content referred to by a web push notification should be your best material. So make sure it’s awesome.

# 3: Make it easy for them to stand behind shared values

Many marketers overlook the first message sent to a new subscriber.

You may think right now that it is something interesting.

But usually it’s just “Thanks for subscribing! Bye.”

Do not put your new subscribers in the “friend zone”.

Be more charming.

Instead of throwing the first message away, show how great it is to be part of your community by giving them the opportunity to express themselves.

Let the web push notification lead to a document that confirms your mutual values ​​and beliefs about your industry – like a manifesto that users can share and stand behind.

When it comes to stocks, content like quotes that resemble a manifest gets 847% more retweets than questions.

This creates a behavioral dynamic that strengthens the connection with your company and encourages them to open up future messages.

# 4: Make buying a breeze – with a coupon code

E-commerce companies usually issue coupon codes first.

This is because the user is supposed to make their first purchase quickly.

Once a customer trusts you with their money, they will likely keep doing it.

Make their first purchase easy by including a discount or maybe free shipping.

Once they have made their first purchase, the likelihood of making another purchase increases to 60-70%.

# 5: Build curiosity that increases trust and personal connection

Encourage users to open your web push notifications by creating a sense of curiosity.

You can easily achieve this effect by sharing a customer’s success story, testimonial, or your own personal success story.

This creates a positive sentiment about your company right from the start.

The key here is making sure your website users can see themselves in these stories.

Users need to recognize the opportunity and have the potential to achieve the results.

# 6: Invite them to your community

If you already have an established community, this is a good time to invite users to join.

Knowing that you are not alone in the search and on the way to the solution, reassures users immensely.

The statistics support the online community’s ability to improve the brand’s credibility.

Additionally, online communities have been shown to help your bottom line.

# 7 Educate and inform

The opt-in gift, an evergreen, can be used for your web push notifications as well as for emails.

Let users know something that will make them aware of their problems and give them insight into your solution.

Again, it is important not to be extremely eager to sell.

Your material should give users new knowledge or a new perspective.

Your free gift can be a PDF guide, audio recording, interview, or video.

You don’t have to spend hours searching Google for new ideas for content to send to your subscribers.

Instead, take some time to create great content that will add value to your subscribers.

This way you avoid losing subscribers due to poor quality and have a strong connection from day one.

Below are some ideas to get you started and take action now.

• Connect with your subscribers by giving them a manifesto of common values ​​to stand behind.
• Make it easier for your subscribers to buy in your e-commerce shop with an exclusive voucher.
• Use the user’s curiosity to share the inspiring story of a satisfied customer and to increase trust.
• Invite your subscribers to your online community to make them feel part of a larger movement.
• Align your subscribers directly to your industry myths and build authority.
• Teach your subscribers something that will help them solve one of their problems.

Your content can be packaged in multiple forms including PDF, audio, video, or in a series which combines all of them.

We hope these tips will help you achieve maximum success and keep your users happy.

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In the 1970s, the average person received around 1,000 messages a year – mostly in the form of letters and phone calls. We now receive an average of 130 emails, 94 SMS texts and 200 Slack messages every day, as well as hundreds of other messages via personal chat apps such as WhatsApp and Messenger. We see an annual number of communications well over 100,000 – roughly every five minutes.

Tactics that once worked no longer produce the results they once achieved. However, there is one channel that stands out: push notifications.

Push notifications deliver a click rate 7 times higher than emails. They enable businesses to see news and be seen consistently. But push isn’t a simple marketing speaker either. It can do more than just reinforce basic marketing messages. When used correctly, Push can improve the user experience both online and on their mobile devices.

To find out how push notifications improve user experience and engagement while being fun, just take a look at the examples below.

Real-time updates

Few viewers are as loyal and committed as sports fans. That passion means they want to be the first to hear the news about their favorite teams. The Australian National Rugby League (NRL) followed this behavioral trend and used push notifications to provide fans with updates as soon as possible.

Domenic Romeo, head of technology at the NRL, used push notifications to promote live kickoff times, results, and other updates as soon as they occurred. He made sure his users came first in terms of information – and his 1 million monthly active users rewarded him for that.

Real-time notifications, as Romeo found out, fulfilled the need for immediacy and effectively engaged users in live events, broadcasts and conversations. The benefits were immense. 73% of companies that implemented push notifications saw a significant increase in user interaction.

Transaction notifications

Let’s see how the Seattle-based order-ahead coffee shop app Joe communicates with its customers. First, Joe sends a notification to your phone every time an order is placed through the app. When the barista takes your order, your phone will ping again with a confirmation. Another notification will appear when your drink is ready to be picked up.

For a busy commuter trying to coordinate commuting, breakfast pickups and coffee orders, this type of transparency is a huge benefit.

“The nature of coffee is that people are usually in a great rush,” says Lenny Urbanowski, CTO at Joe. “If you order in advance, you are probably in a hurry. They want to know their cup is ready and waiting for them when they get there.”

Joe’s user flow shows something that applies to all businesses: people want to know what’s going on. Transaction notifications are the perfect way to raise the curtain. They make sure that customers know what is happening at every stage of the process. For Joe, this means a 25% increase in customer loyalty since the inclusion of push notifications.

Transaction notifications work wherever you have a somewhat obscure service. You involve customers. And committed customers tend to stay longer. Recent research found that using push notifications increased app retention – typically three to ten times.

Conversion driver

Most e-commerce retailers send out promotional emails, texts and mailers as soon as a new customer signs up. But the drop shipping service Inspire Uplift does things a little differently.

A popup message will appear within seconds after a new visitor lands on the company’s homepage. The message is simple and to the point, and it promises visitors a significant discount off the entire site if they opt for push notifications. When they click Accept, the site sends an instant push notification with the discount code.

While your competitors’ emails are stored unread in inboxes and apps, Inspire Uplift with a powerful conversion driver prevents the messages from getting lost. With Push, the drop shipping company converted over 60% of its subscribers into active regular customers.

Most other businesses, not just e-commerce retailers, can learn from the Inspire Uplift example.

In our noisy world, marketers must take every advantage to reduce the noise. Right now, push notifications are the best solution.

Promos and Updates

With only 3% of the US population participating in snow sports, mountain resorts have to compete fiercely for every visitor. Several years ago, Tracy Chang, vice president of digital marketing at Squaw Alpine, began experimenting with push to digitally reproduce the resort’s five-star experience on the slopes.

For example, when the roads around the resort are blocked, Chang and her team jump into action. They create special discounts and advertise them via push. Instead of sitting stationary in their cars, visitors can wait for the traffic jams on the slopes to be over.

And that is just the beginning.

Chang designed the Squaw Alpine app to deliver an experience like no other. It has leaderboards, terrain updates, chairlift status and even crowd management functions. Squaw Alpine built something that is really valuable to their users and saw a surge in app engagement. Today, it even surpasses Squaw Alpine’s website – and this is largely thanks to Chang and her careful use of push notifications.

Squaw Alpine’s app reinforces the idea that push notifications are not just a marketing channel. Careful deployment can deepen the user experience and increase usability. For example, you can use push notifications to inform users about new features and opportunities, for example via a holiday discount or an exclusive test version.

When done right, it pays off tremendously.

A better customer experience drives ROI

Push notifications never replace your existing communication channels. There is a time and a place for each channel. However, knowing where to take advantage of push can help you maximize its value. Push is a partner for your existing channels – a way to improve your customer experience and stand out.

Der Beitrag How push notifications increase sales and customer loyalty erschien zuerst auf CleverPush.

1. The problem of keeping users in the app;
2. The best strategy to increase mobile app retention;
3. The anatomy of a powerful cross-channel retention strategy.

The problem of keeping users in the app

The acquisition metrics for mobile apps have long been regarded as key metrics for evaluating the business performance of mobile apps. Many brands are still spending a lot of money getting new users in order to get more app installs and DAU. However, the most important events always occur when users step into the product and decide whether to use it or not.

The success of a customer acquisition strategy largely depends on your ability to reach and attract new users. Customer retention is all about the ability to create value, build a relationship, and personalize the user experience with the right messages sent through the right channels at the right time.

In most cases, users decide whether to continue using the application within the first 3-7 days. It is therefore important to get them interested in your product as soon as possible. The question is how?

Best strategy for increasing mobile app retention

Most companies get better retention rates with cross-channel onboarding. User onboarding is basically a process of introducing new users to a product. You can have several secondary goals for this. But the most important ones should always stay the same: increasing product consumption and reducing churn rate.

Basically, there are 3 main types of onboarding that you have found effective:

• Benefit-oriented onboarding

The main goal of benefit onboarding is to show users the value of the application and drive further conversions. In this case, permission requests for location access or sending push notifications are often used.

• Function-oriented onboarding

If you want to educate your audience, teach them how to use the application. This method corresponds to a product tour with specific instructions on how to start and perform certain actions in the app.

• Progressive onboarding

Gradually shows users new information about the product as they move through the product. Most of the time, progressive onboarding is a series of instructions that appear on a specific page to help users explore the app faster and more effectively.

The biggest mistake you can make when creating an onboarding flow is making it too difficult for users.

How do I avoid that?

• Minimize the number of steps your users have to take.
• Don’t overload users with all of your functional explanations.
• Make it interactive. Teach by actions, not words.

Now let’s get to the nature of cross-channel onboarding to best increase the retention rate for mobile apps.

The anatomy of a powerful cross-channel retention strategy

As mundane as it sounds, first you need to answer yourself why your app needs onboarding and what you want to get from it.

The answers can be

• The application functionality is too difficult and very tailored.
• The product has unique features that distinguish the application’s user interface from standard patterns.
• You need user information to get started. The typical case of the financial vertical.

Assign the trip to your users

If you map the journey of your customers, all interactions of your customers with your product are shown. It can perform 3 main functions:

• Uncover problems you may not know about;
• Show weaknesses and gaps in service;
• You will be told which direction to move.

Now we know exactly why we need onboarding and what we should improve first. Let’s get to work!

Create a unique, engaging experience

There are several communication channels that you can use to build and test your onboarding hypothesis: push notifications, in-app messages, and emails. The hardest part is getting them all to play a tune.

If you’re just taking your first steps in building onboarding workflows, we recommend testing the effectiveness of each channel individually. Let’s see what you can do with them.

Push notifications

Welcome messages

Congratulations, you have a new user! However, the job is far from done. You need to show your attention early on and build lasting loyalty from the first minute on.

A simple welcome message shows that you care!

Include messages

Once you’ve got a new user on, it’s important to show them around and share some tips on how to use your app and get the most out of it. A series of push notifications with useful tips will get the job done, help newbies, avoid confusion and improve the user experience.

Exclusive offers

Personal discounts, coupon codes or coupons can be very effective in getting users to return. Nothing screams louder “We want you back”.

In-apps

Product tours

Product Tours allow you to take your new users through your product to demonstrate its functionality and demonstrate how it all works.

Ask for feedback from users

The best way to get users involved is to interact with them and ask for their opinion. You can embed the survey directly in the app or use external services and simply paste the link into your in-app call-to-action.

Emails

1. Welcome email

This email is one of the first points of contact you will have with your customers after they have signed up for your product. Don’t make it too long or complicated. Keep it simple, highlight your value proposition and benefits that are relevant to a specific user. Make it personal by including your team photo and names in the email. There are 5 main goals you want your welcome emails to achieve:

• Just say hello;
• Help with getting started;
• Thank you for registering;
• make a short product overview (video is better);
• make an offer immediately.

2. Motivational email

Do you feel that users have lost interest in the app after their first visit? Sometimes they just need a little motivation to research your product further. Reward them for their actions:

• Offer discounts;
• think about nice bonuses;
• Start competition;
• Collect suggestions and ideas;
• Make users feel like they are part of something big and exciting.

3. “Need Help” e-mail

You can’t always know exactly what your users think of the app and what problems they are having. In order not to be too guessing, just ask them if they need any help from you regarding product understanding, usage, or technical issues. Not only will this help you lower the churn rate, but it will also create a special connection with your audience. They will know that you really care about them.

These are some basic scenarios you can start your onboarding with. You can use a variety of tools to build them, or try building a cross-channel onboarding experience with just one tool.

Der Beitrag Increasing Your Mobile App Retention: The Best Strategy erschien zuerst auf CleverPush.

There are numerous web and app push notification tools out there. However, choosing one for your specific CRO roadmap is a difficult, yet crucial step. This depends on many factors such as, for example, your use case, the type of push notifications you need to send, etc.

Look at some of these factors in detail in the following sections.

How do I choose the right tool?

First and foremost, an ideal push notification tool ensures that your message is delivered right on your audience’s device. For example, you need to know that if your audience is made up of cross-device users (like the majority of us), they have signed up for each device. This way, your message will not suffer the fate of a promotional email that is forever buried in the spam folder of the mailbox.

It’s undoubtedly a tremendous amount of leeway, and that’s why we’ve rounded up important considerations to think about before focusing on the right tool for your business.

1. Identify your use case:

What would you like to achieve with a push notification tool? Your use case can range from measuring the behavioral attributes of your target audience, their purchase history, their location, to notifying them of their banking transactions, etc. You can create triggers according to your use case, e.g. B. a trigger for a certain period of time on a landing page.

2. Tool preference:

With a use case, it is easier to choose the push type among the mechanical tools and behavioral tools. Mechanical push notifications are list-based, event-driven and immediately available. For example, transactional messages that banks send you are mechanical messages. Behavioral push notifications are personalized messages based on your previous activity on a website.

For example, a shopping cart exit event on an e-commerce website that keeps nudging you to buy.

3. User friendliness:

Push notifications are a popular channel because of how easy they are to use. Make sure the one you are considering is compatible with all the browsers your target audience is using. An ideal tool has easy-to-install instructions, backed by documentation, so you can sail through the process seamlessly.

4. Target group segmentation:

You can effectively target your message using audience segmentation. Choose a tool that offers custom segmentation, similar to segmentation in email, for example demographics, location, device, campaign activity such as click rate and other behavioral triggers.

5. Actionable Marketing Analytics:

If you don’t know how the recipients of your push message will interact with your message, you are effectively jumping into the abyss of nowhere. You need to make sure that the tool you choose is a guide to your campaigns – which is performing well, which needs to be tweaked, which needs to be discarded – and you should back up each decision with insights and data.

6. Testing push notifications:

Formulating push messages with high performance is a time-consuming process that requires a lot of care and iteration. We can of course help you to find the ideal approach for your project.

Conclusion

Choose a tool that best suits your needs and budget. Think of this exercise as similar to choosing a partner who understands your company’s ever-growing needs and helps you meet and exceed their business goals. Remember, however, that the tool you choose doesn’t guarantee an increase in your engagement unless you’ve invested in understanding the basics of effective messaging.

If you pay attention to your users’ behavior, examine reports for insights, and tweak the best news to keep your users engaged again and again, your journey on the road of success will last long.

Der Beitrag The right tool for maximum profit – some advice erschien zuerst auf CleverPush.

Most companies developing new marketing strategies try to replace the existing strategies, but we do not recommend doing that! We strongly recommend that you combine push notification marketing with any other type of marketing that you are already doing.

Did you know that only 3% of your website visitors are actively looking for something? The others are more interested in orientation and/or are simply browsing around. So people are not always ready to buy when you first make an offer. Strategies like email marketing and push notification marketing are therefore perfect for reminding them of your great new offer!

Email VS. Notifications

The biggest difference between email marketing and push notifications is the amount of information subscribers need and the length of the message. However, they both have the same goals: connecting with your audience, promoting your brand, and increasing sales and customer loyalty. How? By sharing news, promoting new blogs, announcing the launch of new articles, notifying users of upcoming sales, and many more options.

Studies have shown that an average of 2% of web-wide visitors register for the respective newsletter. For push notifications, however, an average of 20% choose it. When you combine these strategies, you can turn your blind spots into sweet spots. In other words, you can reach the people who are not subscribing to your newsletter, but to your push notifications!

The reason the push notification sign-up rate is much higher than email is because people don’t have to leave any personal information. No email address, no phone number, no name, just their consent to receive push notifications. This means that users receive the information they want, but without giving their private information.

So make sure to include push notifications in your marketing strategy. It’s effective, affordable, simple, and powerful! It has never been so easy to get in touch with your website visitors!

Der Beitrag Combining email with push notifications erschien zuerst auf CleverPush.