Segmentation: Achieve higher click rates with push messages

Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency. On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group […]

Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency.

On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group naturally tends to unsubscribe, they opt-out. On the other hand, there are of course users who open an above-average number of messages, even if there are more messages.

In order to be able to target the latter user group separately with more messages, so-called segments can be created in CleverPush. These segments can then be defined according to the personal click rate of a subscriber, for example. Specifically, it is possible to define a threshold of X% messages clicked over X days. For example, all users who clicked on at least 15% of the messages received in the last 7 days could be moved to a segment in order to send even more messages to these users.

By intelligently defining target groups, you will achieve lower churn rates (execution rates) and higher click performance. We therefore recommend in any case to inquire about the interests of the users at least about subject areas when opting in and, if necessary, to operate more complex targeting using tags and segments.

The segmentation by click rates is currently available with CleverPush from the Enterprise Plan. Please contact us if you would like to start a free and non-binding test.

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