Segmentation: Achieve higher click rates with push messages

Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency. On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group […]

Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency.

On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group naturally tends to unsubscribe, they opt-out. On the other hand, there are of course users who open an above-average number of messages, even if there are more messages.

In order to be able to target the latter user group separately with more messages, so-called segments can be created in CleverPush. These segments can then be defined according to the personal click rate of a subscriber, for example. Specifically, it is possible to define a threshold of X% messages clicked over X days. For example, all users who clicked on at least 15% of the messages received in the last 7 days could be moved to a segment in order to send even more messages to these users.

By intelligently defining target groups, you will achieve lower churn rates (execution rates) and higher click performance. We therefore recommend in any case to inquire about the interests of the users at least about subject areas when opting in and, if necessary, to operate more complex targeting using tags and segments.

The segmentation by click rates is currently available with CleverPush from the Enterprise Plan. Please contact us if you would like to start a free and non-binding test.

More posts

How to make money with your website

Turning a website into a valuable asset that generates passive income is not a myth. In fact, with a little luck and hard work, virtually anyone can turn their website into a money making machine. Monetizing websites is a dream come true for entrepreneurs. It enables you to earn passive income without spending too much […]

The best time of day to send push notifications

Time is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users, but it also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read […]

5 Practical Ways to Grow Your Push Notification Subscribers

Push notifications play an important role in a successful mobile app marketing strategy. They can help you increase engagement, reduce churn, and turn inactive users into loyal paying customers. One of the advantages of push notifications is that they don’t require contact information from users. CTRs (click-through rates) are twice as high as emails. Plus, […]

Start your free trial now

Non-binding test phase, ends automatically after 30 days
Consent management powered by Real Cookie Banner