Since a critical security hole in the Java library “Log4j” (Log4Shell) became known, the Internet has been upside down for a few days. Understandably, we have received some inquiries from customers as to whether we are also affected by this loophole. We are glad to announce that CleverPush is not affected by the security vulnerability […]
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Advertising in Corona Times: What´s different now?
How much the pandemic has changed can hardly be summed up in one paragraph. But what is completely clear: in the Corona Times, advertising has also changed, in some cases radically. Perceptions are different, regarding to the advertising message itself, the product, the company and the (brand) image in general. What has changed in detail? […]
Neuromarketing and how to use it
What does the customer like and why is he buying? What actually makes him decide a product or a brand? Neuromarketing wants to have the answer to that. And with this the question of what paves the way into the customer’s brain. We will briefly show you what exactly neuromarketing is based on. And how […]
9 Common Mistakes when sending Push Notifications
Not all push notifications are effective or lead to the expected results. There may be reasons that you cannot influence. But sometimes mistakes creep in. Quite common mistakes simply not noticed. But the recipients will. So much, that perception can have a detrimental effect on your entire marketing campaign. In worst case, your whole company. […]
UX: The great Importance of a positive User Experience
This is nothing new: The UX, or user experience, is a great asset. A handshake is not enough to ensure that the provider’s website shows exactly what the visitor expects. And that it provides a correspondingly good UX. The user experience results from aspects such as good design, usability and, ultimately, the awakening of positive […]
The Importance of Time on Site
Time on site, session duration or simply retention time. Whichever term you use, one thing remains the same: it is important. The time that a user spends on your site is recorded by tools such as Google Analytics and, the longer the time on site, it is rated positively – and rewarded with a better […]
More Success in Lead Generation
There is no question: lead generation involves a lot of effort. After all, it requires the willingness and voluntariness with which interested parties make their data available for further information and processes. So you have to act carefully if you want to reach the lead. But the effort is worthwhile. A satisfied lead often turnes […]
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Monetization: How to make money with your website
Monetization of a website is not a myth. Or something that is reserved for a very few special talented individuals. In fact, just a little luck plus invest of solid work is needed. With that virtually anyone can turn their website into a valuable asset. Successful Monetization enables you to earn passive income without spending […]
Timing matters: When to send push notifications
Timing is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users. It also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read on […]
Push Notifications: 5 Practical Ways to Grow Subscribers
Sending push notifications and grow subscribers plays an important role in an successful mobile app marketing strategy. Push Messages can increase users engagement, reduce churn and turn inactive users into loyal and, most important, paying customers. One of the advantages of push notifications that no contact information from users is required. That´s just one reason […]