How much the pandemic has changed can hardly be summed up in one paragraph. But what is completely clear: in the Corona Times, advertising has also changed, in some cases radically. Perceptions are different, regarding to the advertising message itself, the product, the company and the (brand) image in general. What has changed in detail? […]
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Neuromarketing and how to use it
What does the customer like and why is he buying? What actually makes him decide a product or a brand? Neuromarketing wants to have the answer to that. And with this the question of what paves the way into the customer’s brain. We will briefly show you what exactly neuromarketing is based on. And how […]
9 Common Mistakes when sending Push Notifications
Not all push notifications are effective or lead to the expected results. There may be reasons that you cannot influence. But sometimes mistakes creep in. Quite common mistakes simply not noticed. But the recipients will. So much, that perception can have a detrimental effect on your entire marketing campaign. In worst case, your whole company. […]
UX: The great Importance of a positive User Experience
This is nothing new: The UX, or user experience, is a great asset. A handshake is not enough to ensure that the provider’s website shows exactly what the visitor expects. And that it provides a correspondingly good UX. The user experience results from aspects such as good design, usability and, ultimately, the awakening of positive […]
The Importance of Time on Site
Time on site, session duration or simply retention time. Whichever term you use, one thing remains the same: it is important. The time that a user spends on your site is recorded by tools such as Google Analytics and, the longer the time on site, it is rated positively – and rewarded with a better […]
Timing matters: When to send push notifications
Timing is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users. It also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read on […]
Safari Push Notifications on Desktop: 5 Things You Should Know
We keep getting questions about the importance of sending push notifications to desktop Safari users. This is a great question for any business using web push notifications to get people back to their website. While the simple answer to this question is a resounding yes, the reasons for it are many and varied. Below is […]
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Messenger Marketing and how it works – thanks to Chatbots
Mobile messaging apps have long been part of the mainstream media, thanks to the falling prices of smartphones and data volumes. Thanks to smart automation, people and companies can now communicate with one another in the best possible way with the help of chatbots. The users are looking for a personal conversation – Messenger makes […]
Combining email with push notifications
Advantages of combining multiple marketing strategies Most companies developing new marketing strategies try to replace the existing strategies, but we do not recommend doing that! We strongly recommend that you combine push notification marketing with any other type of marketing that you are already doing. Did you know that only 3% of your website visitors […]
Push notifications for Progressive Web Apps (PWA)
The power of web push notifications combined with PWA Push notifications: a refresher Push notifications are small, simplified messages that ask the recipient to take a certain action or provide a certain value. With web-based push notifications, you can reach visitors who are or were on your website directly on their mobile phone or device, […]