Safari Push Notifications on Desktop: 5 Things You Should Know

We keep getting questions about the importance of sending push notifications to desktop Safari users. This is a great question for any business using web push notifications to get people back to their website. While the simple answer to this question is a resounding yes, the reasons for it are many and varied. Below is […]

We keep getting questions about the importance of sending push notifications to desktop Safari users. This is a great question for any business using web push notifications to get people back to their website. While the simple answer to this question is a resounding yes, the reasons for it are many and varied. Below is a list of information you should know about targeting Safari desktop users with your browser push notifications.

We support Safari push notifications. This is what sets us apart from many other push notification services. While Safari has a much smaller user base on the desktop than some other desktop browsers, Safari desktop users are extremely loyal, predominantly female, and also have higher than average levels of wealth.

 

1: Safari Web Push Notifications are only provided on desktop devices

Safari browser notifications have been around for a while since they were introduced as part of Maverick OS X. However, Safari browser notifications are only available on desktop devices and therefore will not appear on iPhones. This is a special decision made by Apple, so it is unlikely that this will change in the near future.

 

2: Safari web notifications are not available for all push notification services

Not all push notification services support features that allow users to send browser notifications through Safari. In fact, most of these services only focus on the largest browsers. Safari desktop users tend to be female, wealthier, and more educated than the general browser population. Tracking engagement rates across different browsers has seen very strong click rates on Safari pushes.

 

3: Safari browser notifications will appear even when the browser is not open

In general, there are two types of browser push notifications for websites. The first type is usually referred to as “local push” or “local notification”. These are triggered “locally” with JavaScript and browser push notifications are only displayed if a website is open in an open browser tab.

The second type of browser notification for a website is a “Safari Push Notification”. This push notification is not triggered locally with JavaScript. Instead, these pushes are triggered separately via Apple’s own push notification service. Within this technology, a browser push notification can be provided and displayed even if a user does not have a Safari browser open. Subscribers take advantage of this technology, and visitors who receive push notifications generate very high engagement rates even when the Safari browser is not open. These pushes are often even more visible to the user and attract a lot of attention.

 

4: The Future of Apple and iOS Web Push

It is not yet certain when Apple will support browser push notifications for safaris on iOS devices. If you search the internet, you will find that there is some debate on the subject. Some say the likelihood is low, but others, like us, are more optimistic about the issue. The pessimistic argument is that Apple has a high incentive to keep apps native and therefore doesn’t want to take steps to encourage people to have native app-like functionality through their web browsers. Whether you agree to all of this or not does not matter, in the end we cannot say exactly how the web (and the push notifications of the browser) will develop. But we are confident.

 

5: Enabling browser push notifications on Safari doesn’t take much more work

While Safari’s share of the desktop browser market is much smaller than other browsers, customizing your browser’s push notifications for Safari is easy. While each browser treats web pushes slightly differently, subscribers adjust to these differences accordingly and make editing push notifications very easy for Safari desktop browsers. So you only need a few extra minutes to make sure desktop users can receive your messages.

All browsers continue to invest in the technology behind browser push notifications, and we see Apple continue to support more and better messaging through web pushes. We’re excited to see what Safari supports next, and we’ll keep posting updates on our blog to keep you informed.

 

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