Advantages of combining multiple marketing strategies Most companies developing new marketing strategies try to replace the existing strategies, but we do not recommend doing that! We strongly recommend that you combine push notification marketing with any other type of marketing that you are already doing. Did you know that only 3% of your website visitors […]
Advantages of combining multiple marketing strategies
Most companies developing new marketing strategies try to replace the existing strategies, but we do not recommend doing that! We strongly recommend that you combine push notification marketing with any other type of marketing that you are already doing.
Did you know that only 3% of your website visitors are actively looking for something? The others are more interested in orientation and/or are simply browsing around. So people are not always ready to buy when you first make an offer. Strategies like email marketing and push notification marketing are therefore perfect for reminding them of your great new offer!
Email VS. Notifications
The biggest difference between email marketing and push notifications is the amount of information subscribers need and the length of the message. However, they both have the same goals: connecting with your audience, promoting your brand, and increasing sales and customer loyalty. How? By sharing news, promoting new blogs, announcing the launch of new articles, notifying users of upcoming sales, and many more options.
Studies have shown that an average of 2% of web-wide visitors register for the respective newsletter. For push notifications, however, an average of 20% choose it. When you combine these strategies, you can turn your blind spots into sweet spots. In other words, you can reach the people who are not subscribing to your newsletter, but to your push notifications!
The reason the push notification sign-up rate is much higher than email is because people don’t have to leave any personal information. No email address, no phone number, no name, just their consent to receive push notifications. This means that users receive the information they want, but without giving their private information.
So make sure to include push notifications in your marketing strategy. It’s effective, affordable, simple, and powerful! It has never been so easy to get in touch with your website visitors!
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