Timing

Timing matters: When to send push notifications

Timing is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users. It also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read on […]

Timing is such an important component in marketing. Still, we tend to get the right message at the wrong time. Not only does this frustrate users. It also reduces the likelihood of completing a sale. It’s always about getting the timing right. You have to get it right to stay in the game. Read on to find out the best time of day to send push notifications and get a great user experience.

Time is an important component that affects marketers when it comes to communications, campaigns or messages they send to your users/customers.

Thanks to technology, you can automatically segment and set the time for your notification only once without having to repeat the steps each time.

Importance of timing for push notifications

Timing is one of the most underrated attributes in push notifications.
Not only can a misunderstanding of the timing specs cause you to miss out on all of its potential, but it can backfire. Your users can unsubscribe from your website or prevent them from sending further messages or notifications and you end up losing your loyal customers. That shouldn’t happen, of course.
On the positive side, choosing the right time to send push notifications can increase web traffic and the subscriber base.

What might you miss out on if the timing is wrong?

Many users find push notifications useless. But why?
When you focus on the fact that over 35% of push notifications are generic “broadcast” blasts for all users, it’s easy to see that lack of relevance plays an important role in building that awareness.
However, many marketers continue to rely on generic “pushes” instead of considering personalization for the timing, frequency, and content of the push messages.
Users constantly mark most push notifications as “annoying distractions” and find them irrelevant.
So, it’s time for you to narrow down the best time of the day to send push notifications to your users
Avoid the “Why did I get this now?” Reaction from your users.
In order not to annoy your users with irrelevant push notifications, we recommend that you follow some strict guidelines to find the best time of day to send push notifications to your web users.

Start the action:

Daily check

When planning your push notification strategy, you can’t afford to miss the day.
There are certain days when most brands obviously have high click-through rates. Make sure you know your “best day” before scheduling notifications.

Time zone check

The point in time at which your users will receive notifications from you is a crucial attribute that will contribute to the success of your campaign.
Your users are not always available at the same time and often in different time zones around the world. Make sure the schedule of your notification matches the time zone of all target users to narrow down the best time to send push notifications.
Sending a well-timed push can make a huge difference in your users’ overall experience.

Frequency

Know how much is TOO MUCH for you and never overdo it.
The number and frequency of your notifications can vary due to many factors:

  • The type of user you are targeting: top, middle, or bottom funnel.
  • The purpose of your notifications. You may want to involve your users, re-target those who added a commodity to the chart but never bought it, or those who haven’t visited your website very often since.
  • The industry type: news, gaming website, travel agency, fitness or e-commerce.

Usually sending push notifications twice a week will result in a significantly higher conversion rate!

Best time to send push notifications for different industries:

– News: 3-4 times a day, depending on the news, which are relevant and urgent for your users.

– Games: Once a day or less. The most important task now is to determine the correct time window for this one notification. Do your research to understand when you are most likely to get a high response rate.

– Travel: 2-3 times a day. This number can increase or decrease depending on the occurrence of vacation periods and long weekends. If you are planning to promote a new package available from your online / offline travel agent, this is a safe bet.

– Fitness: 3-4 times a week. When suggesting a daily fitness program, daily reminders are acceptable.

The goal of determining the correct frequency for push notifications is to prevent ad fatigue, brand blindness, or accidental user harassment.

 

Event Entry Check

Customize messages based on the time of year (holidays) to personalize the brand.

Make sure your notification calendar is synchronized with an annual events calendar. This will ensure that, on a busy festival day, you are not sending important and relevant notifications and the number of instances is ignored. Bombarding users during festival season is not the best time to send push notifications.

Plus, by keeping an eye on events, you can promote and create festive offers for events that have always had a significant response rate.

The right audience

You don’t want your push notifications to be ignored. Learn more about your users so that you can share the right content with the right audience.

Your communication should be as targeted as possible. Creating and understanding who you want to target (your target audience) should be an integral part of defining your push notification strategy.

In order to better serve users and to make sure that push messages are not perceived as annoying, companies must make better efforts to learn more about their users.

Make it easy to customize your content, news, product development and services.

The right content

Send the right content to the right audience at the right time.

The breakdown of users in terms of the usefulness of push notifications shows that a percentage of users still find these notifications relevant and helpful. This is because the news alerts users to things that interest them.

By personalizing the content of your push notifications, the open rates can be increased fourfold, increasing the average open rate from 1.5% for general notifications to a significantly more respectable 5.9%.

There are a number of ways you can add personalization to your push message, for example a custom picture, a personalized message, a past action of the user, a thank you letter, etc.

The right timing

Timing should be an integral part of your push messaging strategy.

How would you feel if you received an annoying push notification at 5 a.m.? Would you still like this brand? Or still subscribe to its offers?

Because of this, you need to take care of the local time notification delivery.

Customizing your notifications for your users is not just about what you say, it’s also about when you say it. Don’t forget to let messages expire when they are out of date.

Automate your notifications and reach your users at the right time. With web push notifications, you are on the right track.

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