Lower churn rates: How to lose fewer push subscribers

For many companies and brands, marketing alerts are extremely important. Customers can find new products, discounts, information or email registrations on websites. However, in most cases, push notifications are quite annoying for your users. Because especially when you are busy with something else, there is often nothing more intrusive from the user’s point of view […]

For many companies and brands, marketing alerts are extremely important. Customers can find new products, discounts, information or email registrations on websites. However, in most cases, push notifications are quite annoying for your users. Because especially when you are busy with something else, there is often nothing more intrusive from the user’s point of view than random notifications. And if these are not even well written or designed, it can also happen that you quickly lose your users instead of getting them to click.

But that doesn’t always have to be the case, as these notifications also have their advantages and can very well attract rather than annoy your users. When you write good texts, you can use it to attract attention and generate interest. You can also use these messages to awaken wishes and thereby sell products, subscribe to newsletters, make brands known, etc. We would therefore like to explain to you how you can design these advertising copies correctly so that you can use your target group correctly without annoying them.

 

Respect your users

Push notifications are primarily intended to attract the attention of your users and arouse interest while they are surfing a homepage or app. In most cases, these are also quite intrusive and therefore you can quickly make a mistake with them and lose potential customers. But if you are open and honest in your push messages, your users will feel more respected. Their attention is extremely important to you and therefore you should absolutely respect them. For this reason, you should express yourself clearly and precisely in your texts.

 

Short and sweet

You have to make the most of the short attention span in the age of the 21st century and therefore write the shortest and concise messages possible. After all, nobody wants to have to read through an endless number of sentences to find what might ultimately be of interest to them. Every second counts, so the language in the push notifications should be clear and engaging to generate interactions. So don’t write too much and make sure you only bring the most important things into the text. Be clear about this so that your users become aware and don’t remain indecisive.

 

Stay entertaining

The best push notifications are friendly and loose. This way, you come across as natural and sociable and give your users the feeling of being involved in a conversation. You should also avoid using a reproachful tone such as “You’re doing this wrong!”, as you will repel and annoy your users instead of luring them. It is much better if you are a little more personal and use sayings such as “Hey you” or “Sorry to disturb you” so that you don’t come across as a robot. You can also try adding some humor or emojis to make the notifications a little livelier. Because if you can bring a smile to your users’ face, you will of course be much better received by them.

 

Personalization and addressing the right audience

Address the recipient as personally as possible and adapt to the target group. You can insert the name of the user and, for example, start with “Hey Laura, we have an offer for you”. You can also segment your target group according to user demographics or behavior and thus develop more customer-specific texts. This will also make the messages more positive to your customer and make them interact with you.

 

Generate curiosity

You always have to try to make your users want more. Because if we humans only have part of a piece of information, we usually want the rest of it as well. That is why this last point is also very important. You can write something right at the beginning of the text to arouse curiosity and interest in your users. Because that’s how they’ll want to read on without being annoyed.

While push notifications are a great way to get your users’ attention, make sure that you keep them open and direct. Try to personalize them as much as possible and bring in a little curiosity so that they will want to read the notifications. Also, make sure not to bother your users with too frequent notifications, but to find the right amount.

 

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