Creating content for your business is important. It drives traffic. Increases awareness. And gets people talking about your company. However, it is difficult to come up with new ideas for content. For some business owners, there is nothing worse than staring at a blank page. Don’t worry: you are not alone. The consistent production […]
Creating content for your business is important.
It drives traffic.
And gets people talking about your company.
However, it is difficult to come up with new ideas for content.
For some business owners, there is nothing worse than staring at a blank page.
Don’t worry: you are not alone.
The consistent production of content is always a big struggle.
You’re in luck though, because we can do the hard work for you!
Here are 7 ideas you can use with your web push notifications to get more attention on your website.
# 1: Don’t annoy the customer! Make web push notifications have value
Don’t let bad habits arise with your web push notifications.
With great tools comes great responsibility.
For one thing, spam, regardless of the channel, is of course never a good idea.
Generic notifications aren’t all that helpful either.
Plus, heavily selling web push notifications is a surefire way to unsubscribe.
How do you find the ideal point between spam and ineffectiveness?
Think of push notifications as a sales assistant. Use them to guide your users on the customer journey they should be on.
These can add some more value to your customer journey.
What value can you offer?
- Discount codes
- Mini courses
- Types of quizzes to help someone make a decision
- Free audio series
- Free video series
The list can go on. What is crucial is that the value actually produces some quick gains and results for your website visitors.
Overall, your web push notifications should be heading towards something that will really benefit your user.
Finding that sweet spot while sending quality notifications requires constant trial and error.
But at some point you will find the point where your audience cannot resist.
# 2: Create a connection
The way you begin a relationship creates a certain standard.
Make sure yours is the gold standard. A powerful way to do this is to create a series of greetings to encourage your users by delivering unique, value-driven content.
But until you get to that strategy, there are a few more simple ideas you can start with.
The important thing is that you try to confirm the decision to sign in and connect.
People want to know that they made the right decision to learn more about you.
This is your chance to bind them and inform them, which encourages users to open future messages.
A study by the Journal of Marketing Research found that brands that generate higher emotional intensity received three times as much word of mouth as less emotionally attached brands.
You want to trigger the right emotions in your users to encourage deeper engagement with your company.
You want users to know that their values match yours.
You want them to know that they are in the right place.
The first notification – and the content it leads to – is less about selling and more about connecting and informing.
The content referred to by a web push notification should be your best material. So make sure it’s awesome.
# 3: Make it easy for them to stand behind shared values
Many marketers overlook the first message sent to a new subscriber.
You may think right now that it is something interesting.
But usually it’s just “Thanks for subscribing! Bye.”
Do not put your new subscribers in the “friend zone”.
Be more charming.
Instead of throwing the first message away, show how great it is to be part of your community by giving them the opportunity to express themselves.
Let the web push notification lead to a document that confirms your mutual values and beliefs about your industry – like a manifesto that users can share and stand behind.
When it comes to stocks, content like quotes that resemble a manifest gets 847% more retweets than questions.
This creates a behavioral dynamic that strengthens the connection with your company and encourages them to open up future messages.
# 4: Make buying a breeze – with a coupon code
E-commerce companies usually issue coupon codes first.
This is because the user is supposed to make their first purchase quickly.
Once a customer trusts you with their money, they will likely keep doing it.
Make their first purchase easy by including a discount or maybe free shipping.
Once they have made their first purchase, the likelihood of making another purchase increases to 60-70%.
# 5: Build curiosity that increases trust and personal connection
Encourage users to open your web push notifications by creating a sense of curiosity.
You can easily achieve this effect by sharing a customer’s success story, testimonial, or your own personal success story.
This creates a positive sentiment about your company right from the start.
The key here is making sure your website users can see themselves in these stories.
Users need to recognize the opportunity and have the potential to achieve the results.
# 6: Invite them to your community
If you already have an established community, this is a good time to invite users to join.
Knowing that you are not alone in the search and on the way to the solution, reassures users immensely.
The statistics support the online community’s ability to improve the brand’s credibility.
Additionally, online communities have been shown to help your bottom line.
# 7 Educate and inform
The opt-in gift, an evergreen, can be used for your web push notifications as well as for emails.
Let users know something that will make them aware of their problems and give them insight into your solution.
Again, it is important not to be extremely eager to sell.
Your material should give users new knowledge or a new perspective.
Your free gift can be a PDF guide, audio recording, interview, or video.
You don’t have to spend hours searching Google for new ideas for content to send to your subscribers.
Instead, take some time to create great content that will add value to your subscribers.
This way you avoid losing subscribers due to poor quality and have a strong connection from day one.
Below are some ideas to get you started and take action now.
- Connect with your subscribers by giving them a manifesto of common values to stand behind.
- Make it easier for your subscribers to buy in your e-commerce shop with an exclusive voucher.
- Use the user’s curiosity to share the inspiring story of a satisfied customer and to increase trust.
- Invite your subscribers to your online community to make them feel part of a larger movement.
- Align your subscribers directly to your industry myths and build authority.
- Teach your subscribers something that will help them solve one of their problems.
Your content can be packaged in multiple forms including PDF, audio, video, or in a series which combines all of them.
We hope these tips will help you achieve maximum success and keep your users happy.
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