The push message guide for your e-commerce website

Thanks to modern technology, there is really no product left that cannot be bought online. Most companies have already realized that they need to focus more and more on e-commerce in order to attract new customers and keep regular customers happy. As more and more purchases are made via app, push notifications are an excellent […]

Thanks to modern technology, there is really no product left that cannot be bought online. Most companies have already realized that they need to focus more and more on e-commerce in order to attract new customers and keep regular customers happy. As more and more purchases are made via app, push notifications are an excellent way to stay in contact with customers.

For this reason, we would like to show you today how you can optimally use the push notification features for your online business. In this article you will learn, among other things, how you can easily increase the number of subscribers, the click rate and your sales with push notifications.


This is how you increase the number of subscribers

Every e-commerce company aims to get its subscriber numbers up as much as possible. Only then is there a chance to get in touch with potential customers. Push messages allow you to increase the number of subscribers.



There are several opt-in options available to you in our push message service. The single-step opt-in is most effective. This allows you to integrate push notifications in both HTTPS and HTTP. However, it works better on HTTPS websites as it only takes a single click to subscribe to the page.


Delay of the opt-in message

There are three ways to delay opt-in:


Time delay: You can delay the opt-in depending on how much time the user has spent on your site.


Page visits: You can postpone the opt-in, depending on how many visits the user has already made to your page.


Scroll intensity: The opt-in can also be delayed until the user has scrolled down to a certain point on your page.

Instead of presenting the opt-in to the user immediately after loading the page, it is better to wait a few more seconds. A delay of 2 to 5 seconds is ideal.


Users who reject the opt-in

In order to be able to send push messages to your users at all, you need an opt-in from them. As soon as the opt-in message appears on the screen, click either on “allow” or on “reject”. All users who then click on “reject” will not be able to receive any push messages from you. Now you should activate the notification widget so that these users have the opportunity to accept the opt-in again. This means that you will be shown the opt-in option again.


The page selection

You can also choose exactly on which pages you would like the opt-in option to be displayed. For example, if a customer clicks on your legal notice or the delivery conditions, it might be unwise for the opt-in message to appear there too.


Increase the number of returning visitors

Every online store owner knows how difficult it is to increase website traffic and many spend a lot of money on it. As soon as the traffic is high enough, many e-commerce operators make the mistake of interacting far too little with their users. That is why the number of visitors – especially returning visitors – goes down again at many companies. It is much more time-saving and cost-effective to get existing users to visit the online shop again instead of attracting new customers. With push message campaigns specifically tailored to the customer, it is really easy to get users to visit the online shop again and thereby increase traffic.


Drip campaigns

Follow-up or drip campaigns allow you to send a series of push messages to your users at certain time intervals. In the following cases, for example, it makes sense to create a drip campaign:

  • If a user happens to land in your online shop and activates the push notification option, you can use targeted push notifications to get them to visit your shop again.
  • When a user has made a purchase in your online shop, you can use targeted push messages to get them to make another purchase.
  • If a user has browsed your shop but has not bought anything, you can still encourage them to buy with targeted push messages.
  • If a user has products on their wish-list, you can use targeted push messages to persuade them to add these products to the shopping cart.


Targeted campaigns for customers who leave the shopping cart

You can also easily create push notification campaigns that are specifically aimed at users who have left the shopping cart. The probability that a customer will return to the abandoned shopping cart is five times higher with push messages than with emails.

  • Send personalized messages containing information about the products that are already in the shopping cart. With additional information about the products, they may still buy the products after all.
  • Send a discount code to the user that is only valid for a short time. This will entice many users to buy the products in the shopping cart after all.
  • Send a link to users that allows them to read customer reviews of the products in the shopping cart. In this way you can succeed in convincing some of your users of the high quality of your products and still entice them to buy.
  • Send your customers a link that makes it clear that your shop is a trustworthy shop. This increases the likelihood that some users will still buy the products they have in their shopping cart.


Targeted campaigns for customers who leave the site after browsing

Some customers simply browse your shop and look at different products without adding them to the shopping cart and then leave the page. There are various reasons for this too. With these methods you can still succeed in persuading these users to buy.


Sale offers: Send the link to a product from the same category that is currently on sale.


Offer more choice: If there are multiple models or variants of a product that a user has just viewed, you should share them with them.


Increase your sales

Of course, the ultimate goal of an online store owner is to increase sales. You probably also know that very few users go straight to the checkout the first time they visit a shop. Most users have to be convinced first that buying from your online shop is actually the best option. To increase your sales, you can create special campaigns that get your users to make a purchase, share your website or leave a review.


Optimize push notifications

Push messages consist of different elements, all of which have a direct impact on your sales. Therefore, you should take the time to optimize every single element.


Personalized push notifications through customer segmentation

Of course, not every push message is equally suitable for every customer. Therefore, you should sort the recipients of your push messages according to special criteria such as gender, age, interests or origin. This means that your users receive push notifications that are individually tailored to their needs. The more relevant messages a user receives from you, the higher the probability that they will not unsubscribe from the push notification service because they are actually interested in your products. Ultimately, this means that your sales also increase.


The right timing

Timing is also crucial if you want to send push notifications. Before you send the first message to your users, you should analyze exactly at what time your users are most active. This is also the perfect moment to send your push message. Because if a user is already active on the cell phone, the probability is higher that he will actually read your message.


Conducting A/B tests

A/B testing before starting a campaign can help you increase your click-through rates and increase your sales. With A/B testing strategies, you can easily find out which notifications are producing the best results.

You should also regularly evaluate the data and statistics of your push message campaigns to find out how successful a campaign was and in which areas there may still be room for improvement. You can then use this analysis to further optimize your push notification settings.

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