What exactly are push notifications anyway?

A push notification is a type of text message that appears directly on your smartphone screen. You have direct access to a push message. You don’t have to open a specific app to read it. A push message usually consists of very little text that briefly informs you about the most important facts or news. […]

A push notification is a type of text message that appears directly on your smartphone screen. You have direct access to a push message. You don’t have to open a specific app to read it. A push message usually consists of very little text that briefly informs you about the most important facts or news. For example, this could be a short message letting you know that your order has been shipped or that you have a new message in your inbox. You can activate push notifications for your apps so you are always up to date and never miss any news.

 

Push notifications make costumer contact easier

With many companies – and especially with online companies – push notifications are becoming increasingly popular and are already an integral part of their marketing strategy. Many companies have already recognized that they are an uncomplicated and simple way of getting in touch with their customers. By sending them a message directly on their smartphone, you can get many customers to open the site or the app of the (online) shop. Of course, care should be taken not to anger your customers by bombarding them with push messages. Therefore, only important and really useful information should be sent to the customer via push message.

 

The advantages of push notifications

If your customers have activated the push notification function, they will regularly receive messages on their smartphones that are actually relevant and interesting for them. Since the message appears directly on the screen, it can also be read by your customers immediately and without any effort. Usually, you don’t even have to unlock the screen. Many customers who have received a push message also click on it. Another advantage of sending push messages is that your click-through rate will increase immensely in no time and a lot of traffic will be generated. We also advise you to use a special app icon for your app. This means that your customers can immediately see that the message is from you. Of course, this only works if your app is available in the Apple Store or the Google Play Store.

 

In conclusion

Push messages are an extremely useful tool for sending important news or information directly to customers. They are an excellent way to increase the click rate and thus also to drive up the sales figures. Push notifications also have many advantages for your customers. This means that you always stay up to date and are regularly provided with information that is actually of use to you. With us, you have the opportunity to send push messages to your customers via our dashboard. It can be that easy to keep in touch with your customers.

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