The power of web push notifications combined with PWA Push notifications: a refresher Push notifications are small, simplified messages that ask the recipient to take a certain action or provide a certain value. With web-based push notifications, you can reach visitors who are or were on your website directly on their mobile phone or device, […]
Jan Ebers
Telegram bot creation – a brief overview
Telegram has become a big hit among messengers in recent years. Whether privately or in groups, many hundreds of thousands of users like and often use the service. Apart from the groups and channels, there are also bots, a third-party application. This is of course a program that did not come from Telegram. In short, […]
Browser changes to the web push opt-in
After Mac Safari, Firefox introduced restrictions on the display of the opt-in in January 2020. With both browsers, the native query may only be triggered after an interaction with the page. Now there are also changes to Google Chrome, which is known to have the largest market coverage. Google takes a slightly different approach here […]
What exactly are push notifications anyway?
A push notification is a type of text message that appears directly on your smartphone screen. You have direct access to a push message. You don’t have to open a specific app to read it. A push message usually consists of very little text that briefly informs you about the most important facts or news. […]
Automating Customer Interaction via Push Messages
Even when it comes to online marketing and social media, everything now revolves around customer loyalty and interaction with customers. People from all over the world use special platforms to exchange ideas with like-minded people (and brands). That’s why a lot has changed, especially in the area of marketing. A few years ago, marketing was […]
Segmentation: Achieve higher click rates with push messages
Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency. On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group […]
Lower churn rates: How to lose fewer push subscribers
For many companies and brands, marketing alerts are extremely important. Customers can find new products, discounts, information or opportunities for email registrations on websites. However, in most cases, push notifications are quite annoying for users. From their ponit of view, especially when they are busy, there is nothing more intrusive than random notifications. And if […]
The push message guide for your e-commerce website
Thanks to modern technology, there is really no product left that cannot be bought online. Most companies have already realized that they need to focus more and more on e-commerce in order to attract new customers and keep regular customers happy. As more and more purchases are made via app, push notifications are an excellent […]
Everything you need to know about push traffic and its benefits
Are you looking for better ways to engage your audience? You have definitely thought about push notifications and are wondering why some of them are still talked about in a negative way. Try to answer the following question: What’s wrong with push notifications and completely out of your control? I agree. There is no […]
Why push notifications are ahead of emails
Differences between email and web push notifications Email marketing has long been the holy grail for marketers. It has existed since the days of the Internet for making lists and sharing content. However, in today’s crowded digital landscape, it has become increasingly difficult to stand out from the crowd. The key word: visibility. Most email […]