A push notification is a type of text message that appears directly on your smartphone screen. You have direct access to a push message. You don’t have to open a specific app to read it. A push message usually consists of very little text that briefly informs you about the most important facts or news. […]
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Automating Customer Interaction via Push Messages
Even when it comes to online marketing and social media, everything now revolves around customer loyalty and interaction with customers. People from all over the world use special platforms to exchange ideas with like-minded people (and brands). That’s why a lot has changed, especially in the area of marketing. A few years ago, marketing was […]
Segmentation: Achieve higher click rates with push messages
Finding the right target group is essential in online marketing. Thanks to CleverPush, intelligent segmentation enables dynamic target groups to be formed based on their click frequency. On the one hand, there are many users who are mainly inactive and only very rarely open push notifications. If there are too many messages, this user group […]
Lower churn rates: How to lose fewer push subscribers
For many companies and brands, marketing alerts are extremely important. Customers can find new products, discounts, information or opportunities for email registrations on websites. However, in most cases, push notifications are quite annoying for users. From their ponit of view, especially when they are busy, there is nothing more intrusive than random notifications. And if […]
The push message guide for your e-commerce website
Thanks to modern technology, there is really no product left that cannot be bought online. Most companies have already realized that they need to focus more and more on e-commerce in order to attract new customers and keep regular customers happy. As more and more purchases are made via app, push notifications are an excellent […]
Everything you need to know about push traffic and its benefits
Are you looking for better ways to engage your audience? You have definitely thought about push notifications and are wondering why some of them are still talked about in a negative way. Try to answer the following question: What’s wrong with push notifications and completely out of your control? I agree. There is no […]
Why push notifications are ahead of emails
Differences between email and web push notifications Email marketing has long been the holy grail for marketers. It has existed since the days of the Internet for making lists and sharing content. However, in today’s crowded digital landscape, it has become increasingly difficult to stand out from the crowd. The key word: visibility. Most email […]
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Safari Push Notifications: Everything you need to know
Web push notifications for Safari were introduced in OS X Maverick. The Apple Push Notification Service is used to send precise and clickable messages to your website users on their Mac desktop, even when the Safari browser is not running. Safari push notifications work the same way as app push notifications. They display your website […]
Christmas campaigns with push – some ideas
Christmas: customers find themselves torn between offers, options and specials. The result is often great stress. In addition, there is another factor in 2020 with the coronavirus that just increases this stress. At a time when it is safer to stay at home – how can you create a good bond between yourself and your […]